Our Business

CNET Direct is a division of CBS Interactive International with operations in Australia, China, France, Germany, Singapore, Taiwan, and the United Kingdom. We aggregate the audiences across CBS Interactive’ media properties and via customised marketing solutions help technology marketers reach IT decision makers and other professionals in 260 countries.

CNET Direct services include database list rental, email messaging, telemarketing services, interactive productions, campaign execution, management and post-campaign analysis.

CNET Direct is a member of a number of international marketing associations ensuring that all data is confidential and securely stored and industry ethical standards are adhered to.

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We’re into what people are into

CBS Interactive builds media experiences based on the things people love most. As prime destinations for the information and entertainment people crave, we don’t just support lifestyles—we help define them. Across brands like CNET, ZDNET, GameSpot, BNET and TV.com, we deliver highly engaging editorial programming that combines original, independent and user-generated content. Our approach attracts people who thrive on being in the know, and who captivate others with their opinions and expertise. And we attract them in big numbers—over 140 million unique users a month.


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“Good advertising does not just circulate information. It penetrates the public mind with desires and belief ”

Leo Burnett -
founder of Leo Burnett Worldwide