Resources
Lead Generation Best Practice
Many companies now offer guaranteed lead programmes to clients. This document gives a brief overview of some of the factors you should consider before embarking on such a programme.
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Successful Email Marketing White Paper
This report examines the impact of external
and internal factors on email marketing response, drawing on our statistics and industry
averages for illustration purposes.
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Mobile Phone Survey
The use of smart phones is prevalent and ever increasing. With this in mind, CNET Direct conducted a survey.
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IT Insights and Priorities Survey
CBS Interactive carried out a survey of 880 UK IT decision-makers to understand their current challenges, objectives, concerns and purchasing priorities.
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“If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.”
David Ogilvy -
founder of Ogilvy and Mather
