People read and click through from emails via their mobile devices. 47% of respondents indicated that they use their mobile device to view and respond to emails.
Designing creative with the prevalent brand of mobile device in mind is smart marketing. Testing that your email creative AND landing pages render well on mobile devices is essential for a successful campaign.
Testing email creative in a variety of email client can make all the difference. The type of email client being used has a large impact on deliverability and viewing ability.
This graph shows the percentage of respondants answer to the question:
| Country | Top 5 Handsets |
Top 5 Mail clients |
Respondants now access email on their phones | Respondants exclusively access their email on phones | Respondants click through emails from their phones |
| UK ^ |
|
|
42% | 7% | 74% |
| IE ^ |
|
|
48% | 3% | 76% |
| FR ^ |
|
|
56% | 9% | 67% |
| DE ^ |
|
|
44% | 3% | 49% |
| AU ^ |
|
|
37% | 2% | 73% |
| NZ ^ |
|
|
26% | 2% | 71% |
| SG ^ |
|
|
54% | 4% | 83% |
| IN ^ |
|
|
52% | 7% | 75% |
| ID ^ |
|
|
55% | 8% | 75% |
| PH ^ |
|
|
50% | 3% | 79% |
| MY ^ |
|
|
49% | 5% | 81% |
| Others ^ |
|
|
21% | 2% | 79% |
| Global ^ |
|
|
47% | 5% | 76% |
“If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.”
David Ogilvy -
founder of Ogilvy and Mather
