Objective:
Drive awareness of Oracle’s Application Server solutions and generate leads amongst an audience of CIO’s and IT Decision Makers across Asia Pacific.
CNET Direct Solution:
Design an eBook comprised of case studies, testimonials, and product information around Application Server solutions. Send the eBook to CNET Directs opt-in email database, asking interested parties to register to download it.
Results:
CNET Direct created awareness and delivered the target number of leads, in the timeframe Oracle required. The effectiveness of this campaign resulted in it being extended to Europe.